The Christmas season is just around the corner. It is time to develop effective Christmas advertising ideas for your real estate business. Although it is the holiday season, it doesn’t mean you should stop marketing. The holiday period is a great time to boost your real estate marketing business. A research carried out by Atom Data solutions revealed that December is the best month of the year to buy a home at a discounted price below the market value.
Also, people who search for houses to buy in December are usually serious buyers. According to Realtor.com, Dec, 28 is one of the busiest days for real estate searches in the year, even though Dec. 24 is the slowest. Also, there is a surge of demand for real estate on New year’s day because most people make buying a house one of their new year resolutions.
This shows the need for thoroughly planned Christmas advertising ideas for your real estate business to capitalize on this information.
The Christmas period is the right time to promote your business to past clients and prospects because it might be an opportunity to get the best leads and even make a few sales here and there.
To do this effectively, you need top-notch Christmas advertising Ideas and that is what you about to learn in this article.
Below are 10 Christmas advertising ideas to improve your Real estate marketing.
1. Create an effective Real Estate Christmas marketing campaign
The holiday season’s marketing is somewhat different compared to other marketing efforts used during the year. This is because to capitalize and maximize the potentials of this season, you need to create an effective marketing campaign that works.
The first step in creating this campaign is to set the right goals. What do you intend to achieve with your campaign? The objective can be to send a reminder to prospects about the properties you have for sale. It can also be to get more leads and make more sales. Setting the right goals will enable you to know the campaign to run during the holiday season and the expected outcome.
The second Christmas marketing idea is “Participate in your local community’s Christmas event“
2. Participate in your local community’s Christmas event
The first Christmas marketing idea you can incorporate into your real estate marketing this season is to participate in your local community’s Christmas event.
One of the best ways to engage your local community is by taking part in the events they care about, such as the Christmas event. It shows that you support important community causes. This may mean even sponsoring the Christmas event. Taking part in the local community Christmas event is an effective Christmas marketing idea that can help you promote your brand and grow your community. It will give you a name in the community and prospective customers will see and know you care for the community.
Below are ways you can take part in your local community Christmas event.
a. Provide giveaways
Giveaways are the best way to say thanks to your community. One real estate marketing ideas you can incorporate here is a gift card giveaway to a grocery store, a staycation offer, etc. This will help you build brand awareness for your real estate business.
b. Run a contest
Run a contest to engage both the adults and children in the community during the Christmas event. Real estate marketing ideas you can use include organizing a contest for the best decorative cookie or Christmas bauble.
c. Collect donations for a charity
If you sponsor the Christmas event, you can use it as an opportunity to collect donations for a charity in your community. The donations can be in cash and kind. You can also make financial donations to a local charity or provide toys for children.
The third Christmas marketing idea is “Advent calendar giveaway“
3. Advent Calendar Giveaway
The third Christmas marketing idea is the use of an advent calendar giveaway. Using the advent calendar giveaway as a Christmas marketing idea is not new. It has existed since the 19th century. The real estate marketing idea started in the 19th century in Germany. People were counting down on the holiday with chalk marks and pictures. There is a gift for each day before Christmas. Currently, many people are using it as part of their Christmas marketing idea.
Today, you can use an advent calendar giveaway designed for social media, especially Instagram. You can share a gift or a prize for each day to build an engaged and vibrant community of followers.
Below are tips you can follow to create an effective advent calendar giveaway for your real estate business.
a. Use relevant giveaway options
To get the best out of the advent calendar giveaway Christmas marketing idea, you need to choose the giveaway options. Actually, there are three options you can use viz: run a different giveaway for each day, giving a final prize draw for users who commented on the post on each day, and running daily giveaways with a final prize.
b. Use free resources as giveaways
Use attractive and original giveaways for each day. Make it a habit to let your fans know the giveaway for each day to whet their appetite.
The fourth Christmas marketing idea is “renovation pictures contest“
4. Renovation Pictures Contest
The fourth Christmas marketing idea you can use to grow your real estate business this season is to encourage your fans to show their renovation pictures. It can be before renovation and after renovation pictures. People are proud of their achievements, especially tasks where it involves creativity like renovation.
A great way to grow your business with this Christmas marketing idea is to run the best renovation contest on your social media networks such as Facebook and allow users to post pictures of the recent renovation they did on their homes or property. Then offer the winner a special gift. Usually, the winner will have lots of comments or likes on their pictures. This Christmas marketing idea is great as it generates awareness for your brand.
The fifth Christmas marketing idea is “Display current property listing pictures“
5. Display current property listing pictures
The fifth Christmas marketing idea is to display current property listing pictures on Facebook. You can create a sponsored post or an ad for it. The real estate business thrives on pictures of property listings. It helps to spark up interest in prospective buyers. A popular saying is a picture is worth a thousand words. There is no way you can describe a real estate listing without the photos. It makes your job easy. This is why pictures drive a lot of engagement on the social media network.
This Christmas marketing idea works because people love images. All you need do is to host a voting contest on your property listing. Ask your fans and followers to vote on the property they love the best. Pick the winning picture and give the winner a relevant gift. Use the winning picture to create real estate adverts on your social media campaign to help you drive more interest.
To get a better result from this idea, you should use the Facebook Custom Audience for your ad. The Facebook Custom Audiences is a tool you can use to create a list of audiences from your autoresponder or CRM, website visitors, app and email subscribers, and offline customers. These are people who are already familiar with your business. All you need is to create an audience from these sources, then create an ad to target them. With this, you get more qualified leads for your real estate business. To set up the Facebook Custom audiences manually for your ads, read the Step-By-Step Guide to Facebook Custom Audiences. Set it up automatically by using Leadsbridge’s Custom Audiences Sync tool. With it, you can sync your CRM or autoresponder with the Facebook Custom audiences so you don’t have to create it manually. It also automatically updates your list.
The fifth Christmas marketing idea is “host a holiday contest“.
6. Host a holiday contest
The fifth Christmas marketing idea is to host a holiday contest. Christmas is a season of giving. Therefore, this is the best time of the year to give back to your fans and followers. It is the perfect time to host a different holiday contest.
Below are Christmas marketing ideas you can implement for your holiday contest.
1. Christmas marketing idea for holiday content: Tell your followers to share their best Christmas decorations picture and give the winner a gift. You choose the winner by picking the follower that has the most likes or comment on their picture.
2. Christmas marketing idea for holiday content: Encourage your followers to share the best Christmas recipe.
3. Christmas marketing idea for holiday content: Ask them to share the pictures of their Christmas tree decorations. Choose the best decorated Christmas tree and give the winner a gift such as an Amazon gift card or a voucher to shop locally.
Below is a good example.
7. Build a relationship with your clients and prospects with holiday cards
Holidays, especially the Christmas holidays, is the right time to let your clients and prospects know how much you care for them. It is also a way to remind them you are available. One way to demonstrate this is by sending them holiday cards. A study carried out revealed that 2 billion physical and 500 million electronic holiday cards are sent around the country every year. That is huge.
To get effective results with this Christmas marketing idea, use words and pictures that will resonate with your customers and also capture their emotions. It can be pictures of your staff on holiday dresses or a holiday-themed brand logo for the card. Send the card before the holidays, so your prospects can get it in time.
Find a good example of a holiday card below.
8. Offer holiday property care advice
Create seasonal property care advice comprising ways your clients can take care of their homes during the winter seasons when there can be damages to properties because of the weather. You can send it as an email to your subscribers. Give them tips on how to deal with pipeline issues, leaks, heating, and insulation problems, etc. offering tips on how to deal with these issues shows that you really care about your clients and prospects.
Find an example below.
9. Leverage automation tools to stay connected with your clients and prospects through the holiday messages
Aside from sending holiday cards to your clients and prospects, you can also send them holiday messages. You don’t need to be in the office to send these messages. All you need is to set them up automatically in your CRM to deliver to your subscribers during the holidays. This is not the time to send sales-related messages and listing information. The holiday message should reflect the holiday spirit. At the end of the message, let them know that you are available for them throughout the holiday period should in case they need your services.
Find a good example below.
10. Create a holiday season guide for your neighborhood
Creating a holiday season guide for your neighborhood is a great idea. It will educate the people that live in your neighborhood and also drive targeted traffic to your website. The holiday guide can be a who, what, and where guide such as – ‘the ultimate guide to New York holiday season’. Provide background information about the city, neighborhood, and great places to go for fun. Promote the post on your social media channels and also provide a downloadable PDF to collect their emails.
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